Free business platform for local SMEs and Sands retailers July 17-20
Supports Macao government's "tourism+" initiative

MACAO, July 17, 2025 /PRNewswire/ -- Organised by Sands China and co-organised by the Macao Chamber of Commerce, the Sands Shopping Carnival, kicked off Thursday at The Venetian^® Macao with an opening ceremony attended by representatives from the government, finance, business, and community services sectors.

As Sands China's annual signature event, the Sands Shopping Carnival has run for six consecutive years. The carnival helps local SMEs and Sands retailers create more business opportunities with a free business platform and gives local residents and tourists an activity-filled weekend destination. The weekend shopping and leisure hotspot for local residents and visitors has extended its influence into the Greater Bay Area, supporting the Macao government's 'tourism+' initiative.

"With the Sands Shopping Carnival entering its sixth edition, it has become a summer rendezvous for Macao residents," said Dr. Wilfred Wong, executive vice chairman of Sands China Ltd. "This initiative has been driven by its original mission from the pandemic to support local SMEs by providing them a free business platform. The unique model of housing local SMEs and Sands retailers under one roof creates a powerful synergy. We have provided nearly 3,400 booths to date, with 540,000 visitors over the past five editions of the carnival, delivering significant sales growth for many local SMEs. The Sands Shopping Carnival has become a tourism and leisure extravaganza and what began as an attraction primarily for visitors from Macao, Hong Kong and Zhuhai has now expanded to draw crowds from across the Greater Bay Area. I would like to express my genuine gratitude to the participating government officials, associations, banking professionals, SMEs, and community organisation representatives for your support of the Sands Shopping Carnival. Our concerted efforts are what make this widely anticipated, signature tourism and leisure extravaganza a success each year."

Maria Helena de Senna Fernandes, director of the Macao Government Tourism Office, said: "The Macao SAR government is committed to promoting diversified development in the tourism and leisure industry, striving to refine and strengthen integrated resorts' offerings. Shopping remains a pivotal component of the tourism experience. Last month, the China Tourism Academy announced its '2024 Top 10 Outbound Tourist Satisfaction Destinations,' with Macao ranking at the top position for the first time – an achievement made possible by the concerted efforts of the Macao community. We encourage the retail sector to closely align with market demands, continuously introduce products that resonate with customer preferences, and deliver attentive services to solidify Macao's position as a world centre of tourism and leisure."

U Kin Cho, vice president of the board of directors of the Macao Chamber of Commerce, said: "Now in its sixth consecutive year, the Sands Shopping Carnival is showcasing an ever-growing reputation. This event has evolved into a local shopping staple and a magnet for tourists seeking to immerse themselves in Macao's distinctive allure. Such achievements underscore Sands China's unwavering dedication to fostering mutually beneficial partnerships with local SMEs. The company generously offers a platform for SMEs to exhibit and sell their products at no cost, sharing resources to forge new opportunities as part of their corporate social responsibility. This ongoing commitment injects dynamic vigour into Macao's economic landscape, promoting diversification and bolstering its esteemed reputation. The carnival steadfastly upholds the ethos of 'tourism +' by integrating various sectors, including food, beverage, leisure, and entertainment, across a vibrant four-day affair. Anticipated to emerge as a prominent summer retail destination, it is poised to propel Macao towards a future characterised by diversified industrial growth. Sands China's collaborative efforts with us epitomise a shared vision to invigorate Macao's economic vitality. 

Free to enter, the 2025 Sands Shopping Carnival is open to the public daily from noon to 10 p.m. this Friday-Sunday, after an invitation-only preview session on Thursday, July 17.

Visitors can enjoy browsing more than 580 booths in an air-conditioned space of 21,000 square metres, including from international brands and local retailers, SMEs, and community organisations. The carnival has eight exhibition zones – Sands retailers, household products, gourmet and wine, food court, Macao cultural and creative, play and fun, coffee, and a visitor-centric Macao specialties and souvenirs zone. The coffee zone is new this year, added in response to Macao's blooming café scene, featuring local and regional brands. Shoppers can stop at the zone to savour moments of slowing down to enjoy life amid their shopping experience. The 2025 Sands Shopping Carnival offers shoppers a limited number of special MOP 1 items each day and huge discounts up to 90 percent off. Visitors are encouraged to bring their own shopping bags to support sustainability.

The number of community organisations participating in the carnival has grown over six years from an initial three to a record-high 19, spanning cultural creativity, food and beverage, household goods, and more. In addition, Sands China has invited some of the outstanding businesses from the company's Community Revitalisation Series – Entrepreneurship Recruitment Programme for Rua das Estalagens to run booths at the Food Court and Household Products Zone, with the aim of giving them a stronger footing and connecting them with customers. Through such efforts, the carnival has become an event with Macao characteristics that unites the community.

Free parking is available for exhibition-goers, and complimentary shuttle buses are running routes between the carnival and various points throughout the city: Luso International Bank Building at Nam Van, Border Gate, and Hengqin Port (Macao side).

The Sands Shopping Carnival features a variety of shopping, an international-cuisine food court area, and family-friendly entertainment, activities and games. Carnival highlights include:

• Over 580 booths across eight exhibition zones, featuring over 260,000 products, including 5,500 MOP 1 items daily and discounts up to 90 percent
• Bank of Communications Co., Ltd. Macau Branch Presents: Greater Bay Area Kids Top Model Contest, where children and youth ages 5-16 from Macao and cities in the Greater Bay Area will unleash their vibrant energy and challenge themselves in the spotlight
• ICBC ePay Presents: Greater Bay Area Karaoke King Singing Competition returns for contestants ages 16 years or older from Macao and the Greater Bay Area to charm the audience with their singing skills
• BOC Smart Kids Presents: Little Master Chef Workshop is back, with Sands China's food and beverage team leading this free food-prep and decorating activity for children, inspiring them to unleash their culinary talent
• Food Court featuring regional and international dishes, with free eco-friendly utensils available

The 2025 Sands Shopping Carnival is organised by Sands China Ltd. and co-organised by the Macao Chamber of Commerce (MCC), with the full support of the Economic and Technological Development Bureau (DSEDT), the Macao Government Tourism Office (MGTO), and the Commerce and Investment Promotion Institute (IPIM). It is sponsored by BOC Macau, ICBC (Macau), Bank of Communications Co., Ltd. Macau Branch, and BNU.

The carnival's opening ceremony on Thursday was officiated by Maria Helena de Senna Fernandes; Jacinto Luiz, acting president of the Administrative Committee of the Commerce and Investment Promotion Institute; Sun Yaohua, director of the Economic Affairs Department of the Liaison Office of the Central People's Government in the Macao SAR; Lau Kit Lon, head of the Economic Activities Development Department of the Economic and Technological Development Bureau; U Kin Cho; Jia Tianbing, president of Bank of China Limited Macau Branch; Huang Xianjun, deputy chief executive officer of ICBC Macau; Wang Qing, vice president of Bank of Communications Co., Ltd. Macau Branch; Carlos Cid Alvares, chief executive officer of BNU; Dr. Wong; Grant Chum, chief executive officer and executive director of Sands China Ltd.; and Dave Sun, executive vice president and chief financial officer of Sands China Ltd. and managing director of Venetian Macau Limited.

More information about the 2025 Sands Shopping Carnival is available at the event's official website at en.sandsresortsmacao.com/sands-lifestyle/events/sands-shopping-carnival-2025.html.

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About Sands China Ltd.

Sands China Ltd. (Sands China or the Company) is incorporated in the Cayman Islands with limited liability and is listed on The Stock Exchange of Hong Kong Limited (HKEx: 1928). Sands China is the largest operator of integrated resorts in Macao. The Company's integrated resorts on the Cotai Strip comprise The Venetian^® Macao, The Plaza^® Macao, The Parisian^® Macao and The Londoner Macao^®. The Company also owns and operates Sands^® Macao on the Macao peninsula. The Company's portfolio features a diversified mix of leisure and business attractions and transportation operations, including large meeting and convention facilities; a wide range of restaurants; shopping malls; world-class entertainment at The Venetian Arena, The Londoner Arena, The Venetian Theatre, The Parisian Theatre, the Londoner Theatre and the Sands Theatre; and a high-speed Cotai Water Jet ferry service between Hong Kong and Macao. The Company's Cotai Strip portfolio has the goal of contributing to Macao's transformation into a world centre of tourism and leisure. Sands China is a subsidiary of global resort developer Las Vegas Sands Corp. (NYSE: LVS).

For more information, please visit www.sandschina.com.

Media contacts:
Corporate Communications, Sands China Ltd.
Mabel Wu
Tel: +853 8118 2268
Email: [email protected] 

Jesse Chiang
Tel: +853 8118 2054
Email: [email protected]